Rebranding Mixxup: From Agency To Company

Mixxup has experienced significant growth since its inception. By successfully selling and renting numerous apartments and houses, the company has consistently helped its clients complete transactions quickly and efficiently.

Such dedication to work did not go unnoticed. Soon, the company became recognized in the market as one of the most professional real estate organizations.

The development of the Kantar Yerevan hotel project in 2013 laid the foundation for Mixxup to specialize in the investment property market.

– Going beyond the bounds of a real estate agency

Mixxup began to specialize in the investment property market, working intensively with investors and property owners, identifying market gaps, and leveraging acquired experience and knowledge to fill them.

Our services and expertise extended beyond traditional buying and selling. Mixxup specialists provided personalized consultations, guiding clients to choose the best options for property utilization. The rebranding signaled our expansion beyond typical agency services, emphasizing our commitment to offering comprehensive real estate investment solutions.

– Market demands

There was significant demand for investment services and gaps in the real estate market that could not be addressed by a traditional real estate agency. With years of experience and accumulated knowledge, we aimed to fill those gaps by providing additional services and assisting in the implementation of large investment projects.

Investors and property owners were looking for comprehensive solutions, including business planning and property management. Technological progress further influenced the market, necessitating representation on digital platforms. Customer expectations for convenience, transparency, and personalized service were also evolving, driving us to expand our offerings and capabilities.

– Strategic objectives

The transition from a real estate agency to a real estate company was partly guided by long-term strategic goals.

One primary objective was to attract a wider range of customers. As Mixxup Real Estate Agency, we achieved significant results in the local market. However, rebranding marked our ambition to expand our presence further.

Another strategic goal was to become more distinctive and competitive in the market. Rebranding provided us the opportunity to present ourselves to customers in a new, fresher, and more modern way, reinforcing our unique identity and enhancing our market position.

– Enhanced Service Offerings

Beyond standard brokerage services, our clients will benefit from a suite of additional offerings designed to support their real estate investment needs. These services will provide a seamless and stress-free experience for property owners and investors alike.

Through detailed and expert consultations, we will present optimal strategies for capital allocation and provide ready-made project opportunities. Additionally, we provide guidance on legal regulations and assist with contract drafting to safeguard your investments.

Mixxup’s portfolio of investment project development and packaging services includes everything you need to run a successful real estate or hospitality business venture. We offer everything from project consultation and detailed business plan development to investment attraction.

Our property management service extends beyond traditional rental management to include maintenance, marketing, and financial oversight. We aim to relieve property owners from daily responsibilities. Specializing in the hospitality industry, we provide operational management for business projects in collaboration with FYM Hospitality Group.

– Additional services through our key partners

To enhance your investment strategy, we offer supplementary services such as comprehensive architectural solutions and branding development. These services are provided in collaboration with our key partners: Irregular Lab and Blank respectively.

Rebranding goes beyond simply expanding our service offerings. Our new logo and name reflect our commitment to addressing client needs, bridging market gaps, and continuously improving. We remain vigilant in tracking market trends to implement cutting-edge solutions. Our goal is to inspire real estate investors to unlock the full potential of their investments and foster a more informed and efficient market.